The first episode in the WTCA Business Club Member Advisory Council was a conversation on running business clubs effectively. The event aimed to equip WTCA members and affiliates with practical strategies to launch or enhance Business Clubs within their communities.

The session featured a distinguished panel comprising Gurmeet Singh (AVP, Brigade Group), Thérèse Lam (Project Manager, WTC Paris Ile-de-France), and Thomas Young (President & CEO, WTC Greater Philadelphia). 

The discussion was moderated by Luciano Menezes, CEO of WTC Lisbon. Each speaker brought unique insights and experiences from their respective regions, contributing to a rich and diverse dialogue.Vivek George, the Chair of Member Advisory Council did the opening remarks.

Key themes explored during the session included vision building for Business Clubs, strategic planning for governance and operations, and engagement tactics to boost member participation. Panelists shared real-world examples and frameworks for structuring clubs, defining membership tiers, and organizing impactful events. They also emphasized the importance of leveraging WTCA’s global network to foster cross-border collaborations and unlock new business opportunities.

The interactive Q&A segment allowed participants to engage directly with the panelists, raising questions about member retention, funding models, and success metrics. The session concluded with a strong sense of community and a renewed commitment to building sustainable and vibrant Business Clubs across the WTCA network.